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About Me

As a Product Manager with a Software Engineering background, I focus on delivering scalable, user-centric digital products that drive business impact. With experience in AI, fintech, and design systems, I specialize in data-driven decision-making, growth strategies, and product-market fit validation.

I thrive at the intersection of technology, design, and business, using my expertise to build intuitive, high-impact products. My journey from software engineer to product manager equips me with a deep technical understanding to lead cross-functional teams effectively.

Featured Case Studies

<aside> 📚 Access my detailed case studies:

Rafi’s Product Case Studies

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Professional Experience

Organizational Experience

Product Skills & Expertise